By Twine or By Time?

I ran across an interesting answer in an interview about Twine:

[Nova Spivack] I think the above solution would work for this too. Basically you are asking for a new view of the content – not “by twine” or “by time” but “by popularity” or “by relevance to me”.

Notice the question being posed. What he is asking is, why don't you like the view our "intelligence" provided, why do you insist on these existing, simplistic views like by time or popularity?

The last is odd. "Relevance to me" is the primary criteria for all information I want to receive. Even if I don't yet know it is relevant, such as when a person I follow in Twitter shares something I've never seen before and would never have found on my own. Do you understand? Even that is relevant to me. Everything I want is relevant to me.

I understand what they mean though. They mean serendipity. Like overhearing a snatch of conversation in Twitter by seeing posts by friends of your followers, but who you do not follow. But it still is relevant to me, you're just increasing the chaos in my information feed. Perhaps what we need is a "volume control" on chaos in information filtering systems.

Moreover, I suspect that humans being humans, really want to order information in the ways they are familiar with, the way their brain was designed to process information through evolutionary psychology (hmm, this is a new kind of "design" process, contradictory to the meaning of design, but seems appropriate to say design, designed by evolution). The upshot of this is people still want to order things by time or popularity. What other measures are there than the one's we've known?

Authorship: When we buy a book because the author's name is on the spine or cover in 96pt type. We are buying authority.

Sharing. When we "hear it through the grapevine" from our friends. Another high trust information source.

Some finding aids are a form of recommendation, as when we used to go to the reference desk librarian and ask for a book on a subject. This is a kind of sharing.

Look at the role trust plays in gathering and accepting information. Yet, we trust the smartness of crowds (or at least the smartness of cliques) at Wikipedia. I use it all the time and find the information is always a good starting point, usually reliable for technical information.

With trust comes the opportunity for abuse of power. The power of authority to stifle innovation and knowledge, to be used for sustaining false views (think of how the view of the Amazon civilization by anthropologist maintained for a hundred years turned out to be completely wrong and opposite to reality, despite the application of the "scientific method" and mountains of "evidence" all chosen, selected by a reductionist process, which only knows what it measures, can only measure what it sees).