Out of many, one: The acceptance of many views.
The net it turns out is very good at handling incomplete information as it rapidly emerges and changes from multiple authorities. The applications emerging ont he web are gradually all taking on a similar shape. They all in one way or another incorporate the acceptance of many views. The wiki synthesizes a single view out of the many views of its authors. Social bookmarking (and other social networking) sites allow multiple "truths" to exist within the same space. The social network creates an ecology where authority can develop implicitly, without saying. Most of the social networks incorporate the many views or truths into some kind of aggregate view that is useful, a kind of single view out of many. This represents a democratizing of knowledge, but I hesitate to call it democracy since that is just one particular method for synthesizing a single truth out of many views. Democracy works in a very crude way by voting and we know that voting systems are subject to gaming by malicious people and other flaws. The kinds of systems, wikis, social networks, voting systems used by various collaborative news sites all represent vastly more sophisticated methods of synthesizing a single view out of many than democracy, which is relatively weak and produces a "tyranny of the majority" when not mediated by some system of individual rights.
I was explaining how social networking works to Tom Davenport today in regard to a farm website we are developing. I explained to him how if he had an account on a social bookmarking site, he would for his own benefit maintain and organize his bookmarks online. He would bookmark sites on pork and beef as he does now in Firefox. To do this he would create tags for Pork and Beef, organizing sites about pork and beef under those headings. Because the bookmarks are shared publicly and the tags exposed to to browse and search, a person can click on the Beef tag and discover his bookmarks (among others sharing their bookmarks). That person might click on his user profile to look to see what links he has on Beef. They might find his bookmarks are highly reliable and useful. Therefore, the user would be likely to turn to Tom's bookmarks when looking for accurate information on beef and cattle raising. They would not necessarily even know that Tom is a farmer, but they would discover him as an authority simply by observing the quality of his bookmarks on the topic. Tom Davenport implicitly becomes an authority. He implicitly shares his expertise with others. All without declaring himself a farmer or an expert on anything. Of course, he might mention in his profile he is a farmer; he might link to his farm site and you might have more reason to trust his bookmarks.
I tell this story because it illustrates the acceptance of many truths that lies behind the way the web works today. There may be ten thousand people on a social bookmarking site who think they know something about beef. Each may have a different idea of how to raise beef. Their bookmarks will implicitly reflect their knowledge, experiences and differences of opinion with others. The gestalt of the social network will reflect this diversity. The more accurate providers of bookmarks will become popular, the ones with less accurate bookmarks, reflecting radical, not very useful or very different views will remain less popular. One might object that this creates a kind of stagnation on popularity, but in reality it relates directly to the idea of the "Long Tail" where more people may be accessing the less popular bookmarks more than the popular. So the social network embodies two kinds of authority simultaneously. The authority of popularity and the authority derived from the long tail...the authority of individualism, of the disruptive idea, gives freedom to both kinds of authority and the freedom to move back and forth between the two kinds of authority...for the disruptive idea to start as a seed and grow to an oak, to move from being "indie" knowledge to "popular" knowledge all within the same framework.
It is fascinating that the web reflects this reality by its nature. That a concept coming from an obscure activity like genealogy is moving to the center of intellectual pursuits. That it can create a framework where out of many views a single truth can emerge without denying all the other views. It reminds me of the vast jumble of "junk genes" that we carry along in our DNA from our distant past, which are there because they might just come in handy some day. It reminds me of how organic the web is and utterly incomprehensible within the old framework of bell, book and schoolhouse knowledge it is becoming.
Only something organic can be becoming. And the web is always becoming. Always becoming something. A book is never becoming, it only was or is. Scholarship is locked into this model since the Enlightenment (oops, the E. slipped in there...was hoping not to mention it), what it means to posses knowledge, to share knowledge, to build knowledge and discover the truth is all changing now that we are connected to knowledge on the network. So strangely different than books. I've rambled enough for now and must retreat to the high tower of Brandymore again for the night.
Labels: books, emergence, folk, genealogy, knowledge, network, social, social web, strange