The Wiki and the Farm

There has been a flurry recently inspired by Michael Pollan writing about a vision of people becoming producers and consumers in society. He argues that industrialization created a division in society between producer and consumer, with the consumer essentially at the mercy of producers.

I've thought about how once there were many producers of food, but as agriculture industrialized, we began to call the things we did "industries," a hog farm became the hog industry, wheat farming became the grain industry, raising beef became the cattle industry. All the little myriad farms producing our food were replaced by large commodity farms based on economy of scale through centralization and industrialization (the use of petrochemical fertilizer, mechanized harvesting).

Some of the changes introduced by industry have been useful, for example frozen peas are by and large much better quality than fresh or canned peas. Peas must be picked at the very peak of sweetness, which only lasts for a day or two. This requires a massive and quick harvesting effort. The peas must be quickly frozen to preserve their sweetness and quality. If the peas were sent to a market, if they were picked over a number of weeks, the quality would suffer. The frozen pea is picked at the peak of sweetness and frozen in one quick, mechanized operation.

On the other hand, we by creating industries out of the various aspects of farming, we have lost something in the translation. We lost the intertwined way plants, animals and the soil interact with each other on the farm. This interaction was replaced by massive inputs of petrochemical fertilizer and pesticides to feed and protect the weak, sickly hybrids raised in huge monoculture beds required by economies of scale. But we lost another thing, which Pollan touches upon, the intermingling of producer and consumer that existed before industrialization. It is easy to see the small farmer as a producer, but it takes a little more digging to see the web of producers and consumers. The farmer produced food that the blacksmith ate, but the blacksmith shod the horses the farmer pulled his plows and harvesters with. At every level, people were producers and consumers.

The blacksmith is a recurring figure in my thoughts. Without a blacksmith the community would grind to a halt. The blacksmith also represents the complex web of production and consumption in the community before everything became an "industry," demonstrates the interdependencies in the community. The blacksmith must eat. The farmer must shoe his horses. No one can escape the individual and direct relationships that sustain them by shifting responsibility to some distant industry. The blacksmith also represents the connection between culture and nature, through the implements he fabricates for the farmer to work the fields and reinforces the true meaning of cultivation, which means to cultivate the land and to cultivate the person through culture.

After industrialization there were only classes of producers and consumers. There is always an imbalance, whether in farming or the music industry between producer and consumer, with a small number of producers creating things and a large number of consumers consuming things. The producers dictate what is produced, how it is produced and the consumers are passive or only through large numbers do they influence what is produced.

What does this have to do with wiki? The moment the first wiki was born, it made everyone and anyone who came along into an author or a reader, a producer or consumer. The wiki by definition commingles production and consumption, producers and consumers. The wiki was way ahead of its time. The contribution of this idea may be more important and lasting than the wiki as a way to manage content. The wiki's greatest contribution was to awaken people to a new reality, that in a networked world of digital information, post-industrialization is possible, that people can become producers and consumers again.

Pollan argues we should start gardens to lessen the division in our society between producers and consumers. By gardening, we can become producers as well as consumers of food. It is worth noting that maintaining a wiki can be likened to gardening, so perhaps a wiki is a garden, where like the real garden, is a place of reconciliation.

Reading In Defense of Food

I am reading Michael Pollan’s latest book, In Defense of Food. I had just reached the end of his forward when I was struck by one of the closing paragraphs, which says that eaters have real choices now thanks to the revival of local farms and farmer’s markets, which make practical the availability of whole foods. I had to stop, the words echoing in my mind, because they were incredibly resonant with what myself and Tom Davenport are doing at farmfoody.org, reminding us that our health, the health of the land, the health of our food culture are inextricably linked.

I continued my reading and came to the point where Pollan relates the story of dentist and amateur scientist Weston Price, who abandoned his practice to study the food culture and nutrition of various aboriginal peoples around the world, untouched by the Western diet. Price concluded the common denominator of health among these peoples was, as Pollan says “to eat a traditional diet consisting of fresh foods from animals and plants grown on soils that were themselves rich in nutrients.”

Tom and me believe that the survival of small, independent farms is dependent on leveraging their local characteristics, just as wine makers leverage terroir as as an argument for the uniqueness of their wines. It is not a stretch to believe, as Pollan does, that the richness of the soil has an influence on the nutritional richness of food. Price’s description mirrors that of the small, independent farm supplying the local area with food, which was common before the second world war.

Moreover, Pollan writes that Price believed that “by breaking the links among local soils, local foods, and local peoples, the industrial food system disrupted the circular flow of nutrients through the food chain.” I am not sure about the disruption of nutrients, but it is those broken links we wish to restore by making some new links of our own, linking local soils, local foods and local peoples together again through social networking.

As I turned the pages, I discovered another passage that resonated with our intuitions about linking together the land, food and people though locality, food and culture using the technology of the 21st century. In the latter half of In Defense of Food the author lays out rules of thumb for escaping the Western Diet, but before doing so, he observes that food does not consist of nutrients alone, but “comprises a set of social and ecological relationships, reaching back to the land and outward to other people.” Our hope this is exactly what our website will do, create a web of social relationships reaching back to the land and to other people, through the farms and foodies, sharing their pictures and their recipes, a little bit of who they are with each other.

That is as far as I’ve got, but with farmfoody.org, Tom and me want to enable people to create, sustain and nurture change in our food culture, because we believe that a healthy society and a healthy people is a product of nurturing a set of relationships with food, the natural world and people.